Apr 10, 2025
In this episode, our guest is Lynnaire Johnston, a New
Zealand-based LinkedIn strategist, author, and founder of
LinkAbility. Lynnaire shares practical and powerful insights on how
professionals—especially in the sustainability and clean energy
sectors—can elevate their personal and company brands using
LinkedIn.
She emphasizes the platform's evolution from a digital CV to a rich
networking and publishing tool that can open doors to media,
speaking, and business opportunities. Lynnaire walks us through
effective profile optimization, how to use visuals and video, the
importance of consistent engagement, and why authenticity matters
more than ever in the age of AI. She also introduces us to the
LinkAbility community, which connects professionals across diverse
fields and fosters continuous learning.
Whether you're a LinkedIn novice or a long-time user, Lynnaire
offers clear and actionable tips to boost your presence and reach
the right audience—with integrity, consistency, and purpose.
Please join to find more.
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